Tijuana Waterkeeper is hosted by Proyecto Fronterizo de Educación Ambiental, A.C. (PFEA), a leading local environmental advocacy organization established in 1991 in Tijuana, Baja California, México and dedicated to promoting conservation and sustainability. PFEA/Tijuana Waterkeeper focuses on influencing environmental policy-making and engaging local communities in activities that contribute to safeguarding coastal and riparian ecosystems in the Tijuana River watershed.